This is what I do mostly. What happened is that in July 2022 I noticed a slight spike in FB traffic. I took a look at the page insights and noticed that one type of article was getting really good results. By results, I mean shares, likes, and clicks. Interestingly, it was just one type of article out of many that I published on that site.
What I did was I started solely publishing the type of articles that was getting good engagement and a high number of clicks. It worked like crazy. At fir