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Apple Unveils New Apple TV 4K Streaming Box, Drops Entry-Level Price to $129

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Apple took the wraps off its 1/3-generation Apple TV 4K streaming device, which guarantees faster performance, HDR10+ help, improved garage, and extra — while losing the beginning charge to $129 in comparison with $179 for the prior-generation version.

The new Apple TV 4K is to be had in two configurations: Apple TV 4K (Wi-Fi), which gives sixty-four gigabytes of storage, for $129; and Apple TV 4K (Wi-Fi + Ethernet), which gives support for Gigabit Ethernet and 128 GB of the garage, priced at $149. The merchandise will ship starting Friday, Nov. 4, and are available for pre-order.

The next generation of Apple TV 4K capabilities the business enterprise’s A15 Bionic chip, delivering CPU overall performance up to 50% quicker than the second one-generation of Apple’s 4K streaming boxes, and images processing unit overall performance up to 30% percentage for “even smoother gameplay,” the tech giant stated. It also adopts a USB-C port for charging — dropping the previous generations’ use of the proprietary Lightning connector. The Siri Remote for Apple TV 4K also now makes use of USB-C for charging.

The new Apple TV 4K models assist HDR10+, further to Dolby Vision, “generating the attention-popping details and vibrant colorings intended with the aid of content material creators,” in line with the organization. The gadgets also help Dolby Atmos, Dolby Digital 7.1, and Dolby Digital 5.1 surround sound for immersive audio.

Even with the lower $129 fee factor, Apple TV 4K stays pricier than the Roku Ultra 4K ($a hundred) and Google’s Chromecast with Google TV dongle with 4K ($50).

“Apple TV 4K is the ultimate manner for Apple users to enjoy their favored entertainment on the biggest display within the domestic, and now it’s far extra effective than ever,” Bob Borchers, Apple’s VP of global product advertising, said in a declaration. “The new Apple TV 4K is not like something else accessible, given its seamless connection to different Apple devices, ease of use, and get entry to exquisite Apple content material. It gives something for each person within the own family to love.”

Even with the higher performance, the 1/3-technology Apple TV 4K makes use of nearly 30% much less electricity than the previous generation, in keeping with Apple. The efficiency profits of A15 Bionic eliminate the need for an internal fan, yielding a greater compact design and contributing to a 25% discount in carbon footprint over the previous era, in step with the business enterprise.

With the Apple TV app on the brand new streaming gadgets, clients can watch collections and films from the Apple TV+ subscription service, in addition to greater a hundred,000 movies and collections to buy or hire and subscriptions to pinnacle streaming offerings. The Apple TV 4K gadgets, like previous variations, can also move Apple Music, the subscription carrier that hosts a catalog of extra than 100 million songs, and display pics from the iCloud Shared Photo Library.

This fall, new functions coming to the Apple TV via the updated tvOS sixteen include updates to Siri that the employer said will make it less complicated for clients to use their voice to govern Apple TV and engage with the consequences. Siri on Apple TV features a complete remodel and may be able to understand a character person’s voice, so we can get admission to their movies, suggestions, tunes, games and apps, and choose up where they left off. By using the Siri Remote and asking “What need do I watch?” customers can get tailored recommendations.

Also Tuesday, Apple introduced the next-technology iPad Pro, powered by the company’s M2 chip, and a newly redesigned iPad in 4 colorations with a larger 10.9-inch show.

The employer said that for a restricted time, customers who purchase a new Apple TV 4K, iPhone, iPad or Mac are eligible to get hold of three months of Apple TV+ and Apple Arcade free of charge.

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